The Covid-19 situation in Iceland is much better than in many other countries. Over the past months, the whole process has been handled properly and professionally by our government, the Directorate of Health, and the Department of Civil Protection. The monitoring and response started as early as the beginning of the year. Our teams of healthcare and software scientists traced every infection from the first incident, at the end of February, and asked people to go into quarantine or isolation.

At a time when most streets and tourist attractions in Iceland were empty

What reasons do you have to take a private tour or a personal photo tour in Iceland?

One reason is to enjoy the vast open space and go to places that very few people visit.  To enjoy the peace and silence. It is also an opportunity to define your small group of people to travel together with a professional guide, someone who knows Iceland in and out, landscape, places, geology, history, folklore, and current affairs. The fact is that Iceland has a lot to offer in terms of natural wonders and places to visit that only local people know about. For someone who doesn’t know anything about Iceland, the island, and the country, a lot of research is required to set up an exciting itinerary. Find places to go to and how to get there. Both well-known sites and places that are interesting but not mainstream destinations.


One of the many wonderful places we regularly visit that few have visited

One of the many wonderful places we regularly visit with customers on a photo tour

Avoid visiting Iceland in the wrong season

By taking a private tour, you enhance your experience and save time. You also get a wealth of local knowledge about geology, history, and folklore. More importantly, you get essential information about possibilities for the season you plan to visit, the weather, the roads, how to drive, and how to prepare. In essence, you get to do more, enjoy more, and learn more with the necessary flexibility and increase your options and experience substantially. Iceland is a cold country located up in the arctic, and it is essential if you want to enjoy the best it has to offer to organize your tour.


Private tour in Iceland - Highland tour - Hit Iceland

Hit Iceland takes you to spectacular places, unusual places, and unique places

Expand the enjoyment of your Iceland tour 

Hit Iceland organizes spectacular private and custom-made tours in Iceland based on our extensive knowledge and experience traveling in all regions of the island. Tours designed for people who seek to get more from their visit, photographic tours, highland tours in summer, and excursions to many exciting places that are both mainstream destinations and destinations that few people visit. If you are interested in stunning natural wonders and breathtaking places, we take you to all the best locations. Waterfalls, canyons, basalt columns, hot springs, glaciers, icebergs, famous mountains, lava fields, colorful rhyolite mountains, volcanos, rivers, and much more. We also organize tours that take you to famous sites and popular attractions. Like our different versions of the Golden Circle, the fascinating South Coast, Jökulsárlón and other stunning glacier lagoons, the historically rich and stunning Snæfellsnes Peninsula, and the impressive geology of the Reykjanes Peninsula. We also give you a lot of background information about the history, folklore, and geology of each place and region to enhance your experience and enjoyment.


Múlagljúfur canyon is a spectacular place that few visit

A beautiful canyon that requires a bit of a hike to visit, great for a photographic tour 

From our tour reviews

We had driven the ring road on our own and wanted one guided tour to see some of the interior. There were a lot of choices but we are so glad we chose Hit Iceland and the Landmannalauger tour. Einar was friendly, helpful and full of information about the country, ancient history to present day. While we would have loved to hike longer, the mix of Einar's driving tour and the 3-hour hike was just right for a day trip. If we come back I would choose Hit Iceland again for sure..
It's unique unworldly beauty is something you have to see to believe and well worth the extra effort needed to visit it. I considered many other tour companies but chose Einar with HitIceland knowing we would have our own guide with us on the trails, adequate time to complete the hiking loop (we're in our mid 60's) without feeling rushed, and since it turned out we were the only people on the tour we didn't have to follow a pre-determined schedule. The additional stops along the way were beautiful as well. Riding in his Land Cruiser was very comfortable (he is a very safe driver) and allowed us time to visit about the history, literature, politics, art, photography and geography of Iceland, all things that Einar has a deep interest in and is very knowledgeable about.
My husband and I along with our son and daughter in law went on the tour. We were celebrating my husband’s 60th birthday and Einar went out of the way to make it a very memorable celebratory day. He was with us hiking, talking and taking pictures for us . He was explaining all about Iceland during our drives continuously. I would highly recommend this tour ! He was very mindful during our hike of each of our capabilities and dealt with patience !

Why take a private photo tour in Iceland?

Iceland has an infinitive number of exciting places to visit to take stunning photos. But there are many factors you need to have in mind that play an essential role when choosing a site of interest.  Reasons that make any destination a bit complicated, like the weather, time of year, the sun's position in the arctic, high and low tide, road conditions, and when the location is most interesting and accessible, to name a few. Photographers often make the mistake of coming to Iceland at the wrong time when many places they intend to visit are not accessible or not as attractive as they have seen in other photos. By taking a photo tour with a knowledgeable and experienced photo guide, you eventually save a considerable amount of time and resources. If you are interested in a photo tour with many spectacular motives for you and your camera, contact us through the form below and tell us about your interest. 


We take advantage of all the lights available in Iceland

We take advantage of all the lights available in Iceland, both northern lights and sunlight 

We also take you to unique and mindblowing places that few people visit

In the summer months, we take you to locations in the Highland, like Landmannalaugar, Syðri Fjallabak, and Þórsmörk. Landscape gems and places that are only known to the locals and local experts far away from the crowds of mass tourism. Sites that will most likely give you a unique experience that will last for a lifetime. It all depends on your wishes and interests. In the spring, we choose places interesting to visit for possible enjoyment in nature and photography. It is our opinion that spring, the months of April and May are the least appealing months for a vacation or a visit to Iceland.  In winter, visiting Iceland has some advantages, but the weather factor plays a much more significant role than in other seasons. There are many exciting places to visit in winter, but everything is different as the temperature, and high winds often define our possibilities. We also follow the northern light forecast, but the lights do not appear in the sky as often as you might think. Autumn, the moths of September and October, is, on the other hand, an exciting time to travel to Iceland. So before you decide, please consult with us to quickly help you get the most out of your plan to visit Iceland. 


Fjallsárlón lagoon in Iceland

One of a few glacier lagoons that are never highly populated 

A flexible private tour based on knowledge

It is a planned but flexible private tour where everyone in your group can enjoy the scenic landscape and all the natural wonders. It is a tour with a highly experienced local tour and photo guide, Einar Páll Svavarsson, who is also a tour expert on iceland history and geology.  Einar has written hundreds of articles about Iceland for websites and taken thousands of photos all over Iceland. A unique journey to highly interesting places, like stunning natural wonders, and a genuine connection to the history and distinctive geology of Iceland is what our customers should expect from a private tour. It is a great way to enhance your experience and get to know the ins and outs of Iceland.


Private tour with Hit Iceland - Stuðlagil Canyon

Hit Iceland takes you to interesting places at the right time to visit

See more and experience more in a private tour

The people at Hit Iceland are among the most experienced travelers in Iceland. And we always find something interesting whether you are traveling as a family, school group, with friends, photographers, or just as a group of people interested in exploring Iceland. We enjoy taking visitors to impressive waterfalls, stunning canyons, amazing basalt column sites, colorful rhyolite mountains, geothermal places, unique hiking paths, glacier lagoons, beautiful lakes, and all the other unique and mind-blowing places we know. It is all about your experience and what you take back as your memory.  Organizing such tours is at the core of our operation. 


Ófærufoss waterfall in the Icelandic highland

In summer we take you to outstanding places in the Highland

Experience the Iceland concept of nature, geology and history

Hit Iceland specialty is natural wonders and exciting places in Icelandic nature and places of historical and geological importance. It's all about the real and raw Icelandic nature. We connect to the sagas, the settlement, geology, eruptions, history, the people, folklore, and the development of Iceland as a country. We organize tours that give you experience and insight. Experience and knowledge come first.


Some places are a surprise

Experience things that are difficult to find without local knowledge like a warm waterfall shower

A different day tour

If you are planning a short visit, Hit Iceland can organize and set up an itinerary for a day tour that is different. A tour around the Reykjanes Peninsula, a trip to Landmannalaugar in the highland, or a visit to Borgarfjörður to learn about the literary giant, Snorri Sturluson, who wrote many masterpieces in medieval times. It could also be a tour to experience some of the stunning natural wonders near Reykjavík or a trip to some of the spectacular landforms in the highland, like Kerlingarfjöll or Hveravellir, in summer. It could be an intense search for the Northern Lights in winter or finding an ideal location for photography at the time of ultra clear skies of September and October. It is always an adventure.


The relaxing Kýlingavatn lake - a perfect place for mindfulness

A relaxing highland lake - a perfect place for mindfulness

Enjoy the natural wonders

If you are interested in visiting Iceland and really enjoy the most exciting places and natural wonders that few people visit, send us an inquiry with your preference. Tell Hit Iceland what you are looking for and the purpose of your tour.



We take you to places where you can expect to be alone

Tell us about your interest

Tell us how many you are, and we will make suggestions and organize a tour at any region in Iceland. We always include a remote location that few visit and is only revealed during the tour.
Hit Iceland organizes tours for friends, school groups, photographers, and people with historical interest, as well as tours that focus on global warming and much more.

Read the excellent reviews we got from our customers this summer in our popular Landmannalaugar summer tour.


Kerlingarfjöll in the Icelandic highland

Discover the Icelandic Highland with a professional Icelandic guide

Why a private tour and a local guide?

  • Hit Iceland local guide takes you to interesting sites outside the mainstream tourist places
  • Hit Iceland local guide organizes a tour that is exceptional and avoids common pitfalls
  • Hit Iceland local guide has a depth of knowledge about Iceland's geography and geology
  • Hit Iceland local guide gives you a background understanding of Iceland's history from settlement to modern times
  • Hit Iceland local guide tells you stories from the Sagas and our folklore
  • Hit Iceland local guide gives you important information about the volcanic activity in Iceland and the role eruptions play in our history
  • Hit Iceland local guide gives you an understanding that enhances all aspects of the tour 
  • Hit Iceland local guide gives you an experience that you would otherwise have missed
  • Hit Iceland local guide takes high-quality photos of you during the tour and sends you at the end of the tour
  • Hit Iceland local guide helps you find the best and most interesting adventure tours and activities
  • Hit Iceland local guide helps you find the most interesting museums and exhibitions 
  • Hit Iceland local guide is your driver so everyone in your group can enjoy the spectacular scenery and landscape you are about to experience
  • Hit Iceland local guide helps you make your tour to Iceland an unforgettable once in a lifetime experience
  • Hit Iceland local guide is also an experienced driver in all conditions on the Icelandic roads, most importantly in winter


Skógafoss waterfall in winter

Even in winter, Iceland has many interesting options, let us help you enhance your photography and tour memory

Experience the 4X4 adventure and river crossing 

Travel in a brand modified 4x4 Toyota Lan Cruiser (2019 modelspacious and convenient for four passengers and luggage. A vehicle that is fit for all roads in Iceland, including the F roads or highland roads, during summer. Fuel included.  A highly knowledgeable and experienced driver guide that will inform you about geology, entertaining stories from the history of Iceland, the Sagas and much more as we drive between exciting places. Stop at 5 to 7 natural wonders of various kinds during the day.  Stops depend on the region of Iceland traveled and the distance between sites, and also if hiking is involved.


Landmannalaugar Brennisteinsalda volcano hiking

Discover spectacular places with Hit Iceland 

For reference and reviews, we also refer to our popular and highly appreciated Landmannalaugar tour. For more information about your tour guide, we refer to information about Einar Páll Svavarsson on our website.


Our new Toyota Land Cruiser is a comfortable modified 4X4 car

Our new 2019 Toyota Landcruiser for our private and custom made tours

Let Hit Iceland organize a different and unforgettable tour in Iceland.  We drive and inform while all passengers enjoy the scenic landscape, stories, and many natural wonders. Contact us at info@hiticeland.com or fill out the form


In many warmer places and countries, it is quite popular to take a nice swim in a lake. This, however, is rare in Iceland. One main reason is the temperature of the lake and another the climate in Iceland. Also, most of the lakes are quite shallow. But that does not prevent some of our visitors from trying. Try to find a lake to bath in or swim in, but more often than not, the result is rather embarrassing. These two french dudes tried to find a way to swim in one of the many lakes in Iceland and here is the result.

French dudes in Iceland


Although Rjúkandi is one of only a few waterfalls you can see from the Ring Road in Iceland (Road nr. 1), many visitors do not stop by Rjúkandi or tend to stop by that waterfall.  One reason is the fact that along the way at Lower Jökuldalur valley in the Eastern Region between Egilsstaðir and Akureyri there are many “road side” waterfalls running down the slopes.  Rjúkandi just seems like one of many if you don’t take the time to walk the short path to view this beautiful attraction.  The waterfall Rjúkandi is a lovely waterfall and most defiantly a place to stop by.

Take the short path to the Rjúkandi Waterfall

Rjúkandi is part of a stunning landscape at Jökuldalur valley in the Eastern Region; some attractions that are yet to be discovered.  Attractions like Stuðlafoss and Stuðlagil are places you should also consider. Through the valley lies the magnificent river Jökulsá á Brú that used to be a large glacial river running through the many small gorges hidden in the old Jökusá á Brú long canyon. Ysta Rjúkandi river is a spring fed river, one of many that today feed the beautiful river in the canyon after the glacial river was moved to Fljótsdalur valley in a massive dam project at Kárahnúkar.

On the Ring Road in Iceland just before you hit Skjödólfsstaðir

The waterfall Rjúkandi in the Eastern Region in only less than hour away from Egilsstaðir on the Ring Road nr. 1 in Iceland.  You can stop by the parking lot, and the walk up to the waterfall takes a few minutes. The parking lot is located by the road just before you reach the farm, restaurant, and accommodation at Skjöldólfsstaðir.  You also get a great view at the viewing panel in front of the waterfall, to the Jökuldalur valley.   If you want to get a view of the upper and lower waterfall you can climb a bit up the slopes. 

Read this important article written by a local expert before you choose a car.

Below is the location of Rjúkandi waterfall on the map of Iceland

Rjúkandi is part of a stunning landscape at Jökuldalur valley in the Eastern Region

Less than an hour away from Reykjavík is a small town called Hveragerði. The name derives from the quantity of hot springs and hot water surrounding the town. Many locals make the mistake of driving right through the town, given its close position to the capital, missing out on the wonders and warmth of Hveragerði. One specific gem is the town’s public swimming pool, called Sundlaugin Laugaskarði. Until 1966 it was the only 50 meter swimming pool in Iceland and therefor the main training pool for the national swim team.

Sundlaugin Laugaskarði is perhaps the best swimming pool in Iceland.
Nov 23 2016

Yet again we want to encourage visitors to pay extra attention to the various details, hidden in the overwhelming landscape of Iceland. This photo is taken, on a hike we went on in Nýidalur (New Valley) in the heart of the Icelandic highland. Muddy layers next to the turquoise coloured water form an organic pattern that could almost be mistaken for car tier traces, although this bay-mud is much more beautiful. These soil layers of soft, unconsolidated clay, saturated with water are normally in temperated regions that have experienced cyclical glacial cycles.

Muddy layers next to the turquoise coloured water form an organic pattern.
Nov 16 2016

Here we have the second highest waterfall in Iceland, which is how it deserves its name, Háifoss or The High Waterfall. Since it is so high, it feels relevant to show it in parts, although you can also see beautiful photographs of the whole waterfall here. This photo shows the very start of it, zoomed in, to also be able to enjoy the detailed layers of different rock and mud around it, including tiny basalt rock formations. Háifoss is situated close to the volcano Hekla, as well as the famous glacier river, Þjórsá making it one of many worthy stops on your way through the south of Iceland.

Here we have the second highest waterfall in Iceland

Around the country in many of the recommended pitstops the facilities are always getting better. Whether it is a walking path to experience safely a family of geysers, a support rail to step in to the slippery hot spring or a sightseeing platform like this one. As we have mentioned before there are many ways of viewing Ófærufoss, and this particular platform lets one see the waterfall as a whole from above. It is great when these interventions are subtle and don’t disturb the surrounding view.

As if the waterfall wasn’t enough, the mountains around it with its layers of rocks and moss make this a perfect pitstop.

This amazing rock formation is said to have formed during Ice Age, when sea level was higher and its waves formed the facade of the rocks. These columnar basalt forms are called Dverghamrar or The Dwarf Cliffs. It is a perfect pitstop when travelling in the southern region of Iceland, situated only 10 km east of the Kirkjubæjarklaustur village. This might be one of the most grand homes of dwarfs and elves in Iceland so naturally the cliffs are treated respectfully, since no one wants to risk disturbing these mystical creatures with a history of cruel revenges.

These columnar basalt forms are called Dverghamrar or The Dwarf Cliffs
Oct 28 2016

Another photograph from our capital city, Reykjavík. Here we have an overview of Hlíðar, one of the cities’ most popular residential neighbourhoods. It is positioned very central, in walking distance to the centre, but still far enough from it to be albe to avoid the busy centre if wanted. With good schools and many playgrounds this neighbourhood is quite family orientated. Plus the fact that it is so close to Laugardalslaug, Reykjavík biggest public swimming pool. In the back we see the infamous Esja, which has been called the mother of Reykjavík.

Here we have an overview of Hlíðar.