Hit Iceland specializes in quality tours to natural wonders. We take our clients to many of the better-known places and also to the much less known.  Highly exciting places out of the mainstream.  We explain the geology in addition to our fascinating history and how the mixture of both marked our culture. The GHC cocktail that has defined us from the time of settlement. Our tours are very local and personal with a texture that also gives a lot of elbow room to ask all kinds of questions about the country and its residents.  Designed for those who want to know the many different and odd things about this tiny island and its people north in the cold by the arctic circle. 

Einar Páll Svavarsson is a local guide a photo guide and the creator of hiticeland.com. As a political scientist educated at the University of Iceland, I know a lot about the history of Iceland. I have written over 700 articles on my website about places in Iceland that I have visited and photographed.  Towns and villages, natural wonders and places few have visited. Places that are popular like Geysir and Seljalandsfoss waterfall, places that few have visited like Stuðlagil and Rauðufossafjöll as well as spectacular small towns like Húsavík and Stykkishólmur. I am also a photographer and have even received the honor of being published on National Geographic Photo of the day. My photos, in addition to hiticeland.com, can be seen on Your Shot National Geographic .  As I am often writing and taking photos I also write articles for others, webpages and magazines.

In recent years I have also guided individuals, small groups and school groups around the country.  As a knowledgeable and experienced driver and traveler in the Icelandic Highland, I guide people for Arctic Trucks Experience and teach customers to drive the large modified vehicles with 38-inch tires.  I also guide photographic tours with Iceland Photo Tours, teaching customers how to take great photos of our magnificent landscape.

Einar Páll in Stuðlagil in 2016 when he discovered what has become one of Iceland's most popular attractions

Einar Páll in Stuðlagil in 2016 when he discovered what has become one of Iceland's most popular attractions

Travelled the country for more than three decades

I have traveled almost everywhere in the country for more than three decades, in summer and winter, in towns and villages, the countryside and the remote highland, over rivers and on glaciers, up mountains and down into caves. For decades I have owned modified 4X4 vehicles like Toyota Land Cruiser and Hi-Lux with 38-inch tires and am quite familiar with all the types of equipment added to the car for better driving in harsh conditions and remote places.  So I am also a fully licensed tour driver.  I also lived in a small town in the Northern Region for three years.  My main interest for more than 40 years is photography and photographing in Iceland. 

Hiking in Thorsmork spring 2020

Hiking in Thorsmork spring 2020

I have lived in Toronto for a year and in California for six years so I know the English language quite well. In fact, I learned English when I was a child growing up in Keflavik Iceland near the American military base and watching the American television. For the leight years I worked as a web designer and built hundreds of websites. So I have all the necessary know-how and skills to tell people interested in Iceland more about Iceland and Icelanders on the internet. For the last three years, I have worked as a tour guide for Hit Iceland, Geocamp Iceland, Arctic Trucks Experience and Iceland Photo Tours. 

Einar Páll Svavarsson by the 2010 Fimmvörðuháls / Eyjafjallajökull eruption

Einar Páll Svavarsson hiking by the 2010 Fimmvörðuháls / Eyjafjallajökull eruption

Although I have lived in Reykjavík most of my life, among the goals with hiticeland.com is to help people discover the beauty of the towns and villages around the country and get good access to information about all the wonderful places and natural wonders.  Another objective is to present my favorite part of Iceland, the exotic Highland, and how to travel in that breathtaking and sensitive area. And here is a little secret: After all the traveling for decades, this country never ceases to amaze me. 

And although I am wearing more than one hat, I was fortunate to get some help when working on the site.  My daughter, Halla, a graduate in graphic design at Gerrit Rietveld in Amsterdam, designed the look of the web page and came up with the idea of the minimalistic approach. My sister Súsanna is a writer and a journalist, and she wrote many articles and is responsible for many of the interesting interviews. Last but not least my wonderful wife, travel companion and lifelong friend Guðrún handles the finances plus putting in some great ideas. 

Coming down from Langjökull glacier in 1998

Einar Páll Svavarsson here coming down from Langjökull glacier in 1998 in his Toyota Land Cruiser, one of the first fully modified and equipped brand new Land Cruiser on 38-inch tires.  Modified by the company that later became Arctic Trucks

Who is the owner of Hit Icelan?

Hit Iceland is a family owned company, owned by me, my wife Guðrún, daughter Halla who is a graphic designer in Amsterdam in winter and warden in the Iceland highland mountains in summer, and daughter Erna who is a fashion designer.

Einar Páll Svavarsson hiking to the Geldingadalir volcano in March 2021

Einar Páll Svavarsson hiking to the Geldingadalir volcano in March 2021